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Formica: Surfacing solutions across the world
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High-gloss in bright colours whose spark doesn’t fade
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2007-02-07 |
| The new high-gloss laminate Formica AR+ opens the doors to a whole new range of options for interior designers and architects. Now it is possible to achieve a high-gloss surface in bright colours for bar counters, worktops and other horizontal surfaces subject to hard wear. “A material that is both durable and high-gloss is an unbeatable combination people have been really been waiting for, especially in the new colours,” says Hans Laurén at Formica.
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The doors are now open to a whole new range of options for interior designers and architects. The innovation is called Formica AR+, a high-pressure laminate with a high-gloss, durable surface.
“A material that is both durable and high-gloss is an unbeatable combination, especially combined with the new brights. The market has needed this product for a long time and we are delighted to offer it in our range,” says Hans Laurén, product manager at Formica.
Like other high-pressure laminates from Formica, AR+ is a durable material that stands up to hard wear.It is tough and easy-care, making it a useful material a wide range of settings, including shops and kitchens.About twenty plain colour versions make it possible to work with design in a whole new way.
No limits
AR+ requires very little maintenance thanks to the tough and durable characteristics. The surface keeps its lustre and looks like new even after several years’ of use.
“AR+ is a material with few limits.Worktops, wall panels and cupboard doors – durable sheets of highpressure laminate work beautifully in a wide range of settings. One of the decorating trends we are seeing at the moment focuses on extensive lighting, for instance, providing a backdrop where the high-gloss surface of AR+ can trigger high-power design with the new plain finishes in bright colours,” says Laurén.
Easy-care that shines
High-pressure laminate is one of the most wear-resistant materials available and combined with a broad palette of new, bright colours, Formica is offering an extensive selection of something as unusual as a high-gloss, durable material for interiors.
“We are very proud that we can provide design solutions never before possible. With AR+, the reception desk can shine at the customer in a bright or neutral colour while standing up to wear and impact. And it’s easy to clean,” says Hans Laurén.
For more information, please contact:
Hans Laurén, product manager, Formica Skandinavien AB
+46 42 38 48 10
hans.lauren@formica-europe.com
www.formica.eu.com
Formica is the world’s leading manufacturer of decorative surfacing materials, predominately high-pressure laminate. Formica Skandinavien AB is the head office for Formica in the Nordic and Baltic countries and Russia. Our products are used primarily in the furniture and interior decorating industry for things like doors, kitchens and office interiors, but also for exterior uses such as façade and balcony cladding.
Formica has production units in some 20 countries, mainly in Europe, North America and Asia. The company has annual sales of 8 billion kronor and about 4,000 employees.
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